One of the popular Gatorade commercials in 2009 exemplifies a powerful message of becoming a star athlete. I feel this advertisement serves as a primary motivator to get out and play the sport you love. This commercial draws attention due to the rapidly changing scenes of different professional athletes succeeding at what they do. The other main, attention giver is the use of a drum beat that plays the role of synchronizing with what goes on in the various scenes in the commercial. The beat enables the viewer to be on edge of what is to come. During the duration of quick transitioning between scenes bottles of Gatorade are shown. It is easy to observe the main message the advertisers are putting forth. The ad implies that Gatorade can get you to the top level of whatever sport you play. The intriguing display of athletes performing at what they do best gives the viewer a sense of motivation into becoming a star sports player.
One of the advertising appeals used in this commercial is achievement. An achievement can be described as something accomplished or something earned due to a superior effort. Ads which use this special appeal engrave a message into the viewer that whatever product is being advertised can possibly lead to something being accomplished or achieved.
As I mentioned in the previous texts, there is a rapid transition between scenes of professional athletes performing in the different sports they pursue. Some of the scenes shown include a soccer player scoring, a football player running the ball into the end zone, and a volleyball player making a superb spike. Each of these actions displayed by the athletes is one way or another forms of achievement in what they do. The appeal of achievement enables the product Gatorade to be seen as a primary tool for achievement in any specific sport.
-here is the link to the Gatorade commercial.
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