According to Berg’s lecture, globalization can be defined as a process of increasing interconnectedness among nations, cultures, and people. This allows “increased opportunities for communication, exchange of material, symbolic goods, and migration of people across national borders” (Berg). Although globalization may lead to several positive outcomes economically, there is a loss of national culture in nations due to the increased flow of western culture across these nations.
Cultural imperialism is a concept that explains the increased movement of western culture across nations. This movement causes cultures to become the same or “westernized.” Cultural imperialism creates a “loss of cultural autonomy and national sovereignty” (Berg). Furthermore, there is an imbalance in global power structure due to cultural imperialism.
Cultural imperialism can be seen in American cinema. For example, film movement across cultures have somewhat been dominated by Hollywood since the 1930s. The film history lecture by Colin Tait emphasizes the globalization of American cinema and how cultural imperialism was involved. Hollywood originally dominated film in the 1930s due to the studio powers that were in control at that time. Professor Tait explained Hollywood as a destination for international talent. Therefore directors, actors, and crew of this era were people who had fled from Europe. The studio system is a prime example of how the flow of media through Hollywood film became Americanized. Globalization has affected several media sources due to cultural imperialism. Early Hollywood film aided the film industry into having a loss of cultural autonomy because of the increased international flow of non-American cultures into American Culture.
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